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4 Main Components Of Programmatic World [SSP, DSP, AdExchange, DMP]
As Statista shows in their research, American advertisers spent $70 billion on programmatic ads in 2020. In 2021, this number increased to $167 billion and continued to grow. Programmatic advertising...
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What Is Bidstream Data In Programmatic Advertising?
The Definition of Bidstream Data Generally, bidstream data is a powerful instrument for making advertisement campaigns more efficient. It involves specific data that helps advertisers to understand...
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Cookies Explained: First, Second&Third-party Customer Data
History Of Cookies 1994 – Netscape Communications introduced the first HTTP cookie for websites to remember a user’s preferences and login information. In the early 2000s – Cookies became an essential...
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Measuring Ad Performance: Key Metrics and Analytics
General Metrics To general metrics, we can refer to commonly used or applicable across various advertising campaigns or marketing strategies. These are common indicators that can be used to understand...
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Top-5 Challenges and Focus Areas for Advertisers in 2023
The Rise of Streaming Platforms The growth of CTV as a digital advertising channel has been remarkable in Q1 – Q2 2023. As streaming services gain traction, more and more individuals use their...
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Complete Guide to the White-Label AdTech Solutions
Definition of “White-label” in the Digital Advertising Field A store-branded product found in a supermarket is a simple example of a white-label product. For instance, a supermarket might sell a cereal...
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How Can Programmatic Ecosystems Benefit An Advertising Market?
How Does It Work? We can bring together various elements in a programmatic ecosystem to enhance performance. Let’s explore a few examples to gain a better understanding. By integrating Demand-Side...
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10 Trends&Challenges the AdTech Industry Will Face in 2024
Redefining Supply Chain Value The advertising technology industry is experiencing a profound transformation, reshaping the concept of value within its supply chain. The lack of transparency prompts...
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10 Tips and Success Strategies To Maximize Programmatic ROI
Programmatic Isn’t Only a Cheap Inventory Programmatic advertising is often perceived merely as a means to access low-cost inventory. While optimizing bids and targeting audiences can be useful, this...
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What’s Hidden Behind the Rise of SPO or “Everyone is a fan of transparency...
Why does SPO matter? Supply-path optimization evolved alongside programmatic advertising, addressing challenges of transparency and efficiency. SPO originated from the need to navigate the complex ad...
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